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External Rendering Company

Case Study External Rendering Experts

Client name: External Rendering Experts

Industry: Trades

  • Better quality leads
  • Increased leads
  • More local work

Opportunity and challenge:

External Rendering Experts were formerly known as another company with a couple of websites that were designed to attract local business.

They were also listed on the large directory with the yellow colour and other niche directories.

The issue was that the value of these investments were not being realised.

When approached by the business owner at the company, our brief was to attract business in certain geographic regions but also where it made sense they would like to find high quality work further afield on long term projects of civil engineering type work.


We set about building a website and advertising strategy that would elevate the site and company to the top of the search results and also ensure that when new visitors arrived they were instantly put at ease by the design, content and ease to make contact along with prominent high quality testimonials and video adverts.

A mix of PPC, SEO, blogging and content marketing has ensured the continued success.


In any one month this business can see between 30 and 50+ qualified leads, converting over 25% into actual clients.

Over the lifetime of our relationship we have generated literally hundreds of leads and this business owner now advertises with no one but Local Web Adverts.

The business owner has this to say about working with Local Web Adverts:

I am not averse to trying new things online and had been very disappointed with broken promises and aggressive sales tactics from the leading directories here in the UK.

We came recommended:

I was told about Local Web Adverts from a work colleague in a related profession and decided to send them an email with a draft outline of what I wanted to achieve.

The next day I spoke with a guy who works as an online consultant (who I still speak with to this day) and he explained how they work and what they could do for me.

Within a few days of thinking and a couple more chats, I was convinced that they understood my business and had my best interests at heart.

I took a look at the cost and decided to give them a 12 month trial, this was based on the work that was going to be put in and the relatively low cost for the services provided, when all things were considered.

A proposal was outlined, with a no nonsense open projection of likely results, no guarantees, which felt strangely more reassuring.

I am pleased to say that my leads have been constantly higher than my projected lead totals per month.

Win win:

As they explained to me, their own business model is fully built on my (and any other clients) success.

With a heavily subsidised set up fee, I firmly believe that they put their money where their mouth is and show you over that 1st year just how valuable they are, plus they need long term relationships to make the model work.


I can honestly say in over 30 years of business this is by far the best money I spend on a monthly basis, with the highest returns ever seen.

If you are looking for high quality affordable leads speak with these guys now, they certainly know their stuff!

Get Social

Anthony Munns

Director - Search and Marketing Expert at Local Web Adverts
If you enjoyed this article and run a small or medium sized business in the UK, please learn more about the many ways we have your online marketing covered and get in touch to ask any questions.
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Local Web Adverts is a service that brings expert online marketing tactics to SME's who want to concentrate on their own business and let a professional team take care of their lead generation.